When looking to purchase a service or product, people often skip right through the company explanation of it. Current age consumers have seen every trope of marketing and advertising, hearing or reading a company sponsored review is more likely to turn them off of the product than to engage them. They don’t fall for slick advice, says Harry Hedaya’s wife. Nowadays consumers value the opinions and input of their fellow consumers. 70-80% Of people will conduct their own independent research. Capturing quantity and quality of easily accessible reviews is essential to bring in new business and to have a constant stream of organic growth from online consumers.
Harry Hedaya’s wife: “Capture Customer Happiness”
Obtaining and maintaining a high customer rating is essential as many prospective customers will not even consider visiting a business or purchasing a product unless the rating is of decent level. Having negative reviews will haunt your Google Review section can and will result in devastating losses of potential customers, who won’t want to visit a seemingly bad store.
Gaining positive reviews
The issue is getting those happy customers to leave a review. Many people will have a good experience and be content with it, but won’t share their experience online. You’ll have to motive them to share their experience and become and advocate for your business. Directly contacting the customer, even in this short and efficient way, lets them know that they are valued and gives their opinion a sense of importance. They’ll feel motivated to become an ambassador.Targeting every customer gives them a direct role that will then build into the online rating of your company to skyrocket as the positive comments eventually will drown out the few negative unprompted ones. Just ensure your business offers a proper service, so the reviews will be positive.
Reviews are the key in marketing
Give your company the boost it needs, Social Proof has been proven time and time again to give results as expected in the sense that the individual responds to the crowd. Interested? Harry Hedaya and Harry Hedaya’s wife often share marketing insights in their blogs.